Clik here to view.
Looking at trends: a dashboard for Twitter Analytics
In August Twitter made their analytics tool available to all users. Twitter Analytics gives access to a whole bunch of metrics of each of your tweets as well as some data about your followers such as...
View ArticleClik here to view.
Dashboards, a key tool to build and support an insights-driven culture
A key element in the process of establishing an insights-driven culture in a given organisation is reporting the results within. In the literature review of my PhD I have been looking at case studies,...
View ArticleClik here to view.
Time to tell some data stories! And here are some visualisation tools for it
As we saw in the previous post about dashboards, the visualisation of the metrics and the way to present them within the organisation plays a very important role to create and support a data-driven...
View ArticleClik here to view.
Interaction rate – an accurate metric to measure your social media impact
There are different ways in which users interact on social media with an arts organisation. They respond to content posted via likes, comments, shares, clicks to enlarge the images, clicks to play...
View ArticleClik here to view.
How do visitors use your website or app while they are at the museum? Add a...
The usage of mobile devices at museums continues to increase. Visitors use them to share their experience on social media, download an app or check the museum’s website to find information. In the past...
View ArticleClik here to view.
How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs your competitors’. Organic...
View Article